Who We Are

Together Paul Purcell and Kathy Braddock have over 50 years of experience in residential real estate. Paul was first an agent, and then the president of one of the largest real estate firms in the country, Douglas Elliman, and Kathy was the general sales manager. She is also the founder of The Intrepid New Yorker, the New York Tri-State area’s premier destination services company, and a syndicated columnist and author. They know what works and what doesn’t, and they knew you deserved a better way.


Kathy Mayer Braddock

sub_pic-braddock  Prior to forming braddock + purcell, Kathy Braddock was the Executive Managing Director, General Sales Manager for Douglas Elliman (DE), New York City’s and Suburban New York’s largest residential real estate firm. There she was responsible for oversight and supervision of the entire residential brokerage division of 14 managers and more than 1,100 real estate agents throughout New York City, as well as suburban offices in Connecticut, New Jersey and Long Island. Her responsibilities at DE also included oversight of the relocation and corporate services area.Prior to joining DE in 2000, Ms. Braddock was a principal in the Intrepid New Yorker, which she founded in 1982. Ms. Braddock turned the Intrepid New Yorker into New York City’s premier destination services company, handling relocation and resettling-in services for individuals and for Fortune 100 and 500 corporations who were moving their executives and employees into the New York Tri-State area. That area, which extended to a 75-mile commuting radius to Manhattan, included over 500 viable residential communities. Her success required first matching the relocating individual (and/or family) with the community that would meet their specific needs and desires, and then narrowing their housing options, taking into account price and style. In this capacity, she oversaw a team that worked very closely with a hand-picked group of real estate agents from various firms throughout the area. Her knowledge, background and expertise on the New York Tri-State area culminated in her co- authoring two books about living in New York and navigating daily life in this area. The most recent, published in 2000, was entitled How to Live the Good Life in New York.

Ms. Braddock is a New York City native, educated at Hunter and Brearley. She received a BA from Vassar College. She is a member of the Real Estate Board of New York and New York Women’s’ Agenda, and the Manhattan Chamber of Commerce. She is also a member of the board of Hands On Food Incorporated, a non-profit organization providing food solutions to the needy. She has been active in New York City real estate for over 20 years.

Paul Purcell

sub_pic-purcellPrior to forming braddock + purcell, Paul Purcell was the President of Douglas Elliman (DE), New York City’s and Tri-State New York’s largest residential real estate brokerage specializing in the sale of coops, condos and single family homes, and a division of Insignia Financial Group, a publicly held international real estate and financial services company. At DE Mr. Purcell was responsible for over 1,100 independent contractors and employees in 14 offices throughout Metropolitan New York. DE is the market leader in residential re-sales, rentals, new development sales, coop and condo conversions, international sales and corporate relocation. In 2002 DE achieved sales of $3 Billion, represented by approximately 4,500 sales transactions and over 3,000 rental transactions. Under Mr. Purcell’s direction DE achieved the most successful revenue and earnings year in its 92 year history. Prior to becoming President, Mr. Purcell served as DE’s Managing Director, Chief Operating Officer. He joined DE in 1996 as Executive Vice President, Director of Relocation Services and Corporate Development, creating that division at DE. Before joining DE, Mr. Purcell was the Director of Relocation and Corporate Development for The Corcoran Group, a leading New York City brokerage. Mr. Purcell began his real estate career in 1984 as a residential sales agent in New York City.

Prior to his entry into real estate, Mr. Purcell worked in marketing and advertising as an account executive and supervisor on businesses such as Procter & Gamble, Showtime, Lifetime Television, People Express Airlines and MCA/Universal Entertainment. Mr. Purcell worked on the launches of P&G’s Pert Shampoo and Conditioner, Cable Health Network (now Lifetime), People Express Airlines and the Home Video Division of MCA/Universal Entertainment.

Mr. Purcell received a BA from the University of California at Santa Barbara and attended The Anderson School, UCLA’s Graduate School of Business.

Mr. Purcell has been a “New Yorker” for over 30 years and is an expert on New York residential real estate. He has an unparalleled understanding of the coop and condo process, as well as an encyclopedic knowledge of buildings throughout Manhattan. He is a member of the Real Estate Board of New York and The National Realty Alliance. He has also been active throughout the years in RELO, the nation’s premier real estate relocation network. Mr. Purcell is also a member of the Manhattan Chamber of Commerce.