
Our mission is to make the residential real estate process fit the needs of our clients...
Not the other way around.

We offer the consumer an alternative to current real estate practices by being their trusted advocate, guiding them through the process of purchasing, selling, or renting their home. We educate our clients, manage their expectations, deliver them superior customer service, find them the real estate agents and service providers who share our vision and adhere to our standards, provide them with lifestyle support, and then never leave their side: before, during and after the transaction occurs.
We give the process the respect it deserves while making it the pleasurable experience it should be. Our mandate is to revolutionize the residential real estate process by making the home-buying, selling, or renting process exceptional for our clients, with the goal of forming customers and friends for life.
We give the process the respect it deserves while making it the pleasurable experience it should be. Our mandate is to revolutionize the residential real estate process by making the home-buying, selling, or renting process exceptional for our clients, with the goal of forming customers and friends for life.
Remember... our services, oversight and expertise are without charge to you. If you'd like to chat about the home buying or selling process, or just to get our take on market conditions, please reach out.

WHO WE ARE
braddock + purcell is founded and lead by Kathy Braddock and Paul Purcell. Combined, Kathy and Paul have over 50 years of experience in residential real estate and are here to help you make the right real estate decisions.

KATHY
I am an entrepreneur in every sense of the word. I also love what I do and love who I get to work with and for. First, my business partner for over 25 years, Paul Purcell. He is the embodiment of a true “gentleman” and the ultimate professional. As well the unique process that Paul and I created with Braddock & Purcell.
Every day, I have the opportunity to help people figure out what they should do, where they should do it, with whom they should work with and even if it is the right time for them to do anything. The fun and fulfillment comes when all the puzzle pieces come together. How fantastic to be able to advise and guide people at no extra cost to them!
Every day, I have the opportunity to help people figure out what they should do, where they should do it, with whom they should work with and even if it is the right time for them to do anything. The fun and fulfillment comes when all the puzzle pieces come together. How fantastic to be able to advise and guide people at no extra cost to them!

PAUL
I love what I do! I’m proud to create a team of professionals to help buyers and sellers experience the real estate process the way it SHOULD be, not the way it typically is. Kathy Braddock and I get to be our clients' trusted advisors, overseeing the process from start to finish (and beyond), providing authentic “white glove” service in an industry that doesn’t engender a lot of trust. We work with the best and brightest real estate agents, real estate attorneys, as well as mortgage and financial advisors, to give our clients an experience they never thought possible. The teams of professionals we create make us proud to be in this profession. It’s a wonderful feeling to be this passionate about helping others with the most important financial and personal decisions of their lives.
WHAT WE DO
braddock + purcell are your true expert real estate advocates, with a combined experience of over 50 years in the residential and real estate market. Braddock + Purcell have enough experience to manage the entire real estate process for you... NO MORE guesswork out of buying and selling your home.
We help you make the right real estate decisions for your current situation. We know that finding the right agent is a hassle, and we know that often your expectations do not align with what you end up seeing in the real estate market.
This is where we come in. We get to know YOU, your needs, your budget and your expectations. We connect you with highly vetted professionals for your needs, while you enjoy an effortless process of buying/selling a home.
HOW WE DO IT
We created the best of the best network of real estate professionals and other service providers, such as mortgage brokers, real estate attorneys and contractors. The network members adhere to our rigorous standards of professionalism, customer service and market knowledge. If they don’t, they’re out.
We do not charge our clients for our services. We’re compensated by an industry-standard broker-to-broker referral fee. We’re able to remain unbiased and impartial because we’re not affiliated with any on real estate firm, agent or service provider. We simply choose the right professional for the job. And, if it’s not working, we fix it!
braddock + purcell takes the guesswork and chaos out of the buying and selling process by providing a highly customized, personal service that addresses the total experience, including identifying the most effective broker for you.



We speak to you and listen to you before
you begin your search with
a real estate broker.
you begin your search with
a real estate broker.



We help you articulate your wants
and needs early in the real estate
process when it counts most.
and needs early in the real estate
process when it counts most.



We conduct tele-conferencing and face
to face consultations to advise on real
estate steps and solutions for you.
We educate you and manage your
expectations throughout the process.
to face consultations to advise on real
estate steps and solutions for you.
We educate you and manage your
expectations throughout the process.



We are your advocate, we will be a part of every single step in this process and well after you sell or buy your home. To us this is not a real estate deal, it is helping you build and live the lifestyle you want.



We analyze your desires and we handpick the best service provider for you from our “best of the best” network: real estate brokers, mortgage brokers, attorneys, movers, insurance agents, appraisers, financial planners, etc. “One size does not fit all.”
OUR RAVE REVIEWS
Here are a few kind words our clients had to say about us...


braddock + purcell have done the impossible by making the residential real estate process fun and engaging for me as a first-time homebuyer. From finding a savvy and sensitive Westchester-based real estate broker to introducing me to a phenomenal mortgage broker, working with braddock + purcell translates to having powerful friends in real estate who care about you before, during and after the deal is done.
Lisa MItchel, Executive, UPS


I’ve turned to Kathy Braddock for 30 years because she’s the most resourceful person on earth. Her experience as a top NYC agent speaks for itself. She’s laser focused on results, makes the selling/buying process as seamless as possible, advocates for her clients every inch of the way and, during those inevitable complicated moments, she’s decisive, clear and empathic. How does it get any better than that?
Cynthia Cannell, Literary Agent


The service we have received from braddock + purcell has been top class throughout the process. The decision not to buy is as significant as to buyand you have provided objective, helpful advice all along. We have enjoyed meeting each of the contacts you have put us in touch with and you were well tuned in to our needs. We will certainly be passing on strong recommendations to others that we speak to about real estate investing.
Paul Carter, Boston Consulting Group


Having just used the services of braddock + purcell, I can’t say enough about the help they provided me throughout the entire process of my apartment purchase in Manhattan.
From our initial conversation where braddock + purcell gave me a comprehensive overview of the real estate market in NYC, to recommending a fantastic broker, to asking all of the questions I didn’t know to ask in my first walk, b + p has been my primary source of reliable
information and trustworthy advice. Frankly, they were an invaluable resource and I strongly recommend that anyone looking at a potential purchase of property within NYC
give b + p a call. They were simply fantastic!
Greg Parsons, McKinsey & Company


The residential real estate industry can be enormously frustrating to the consumer. In my lifetime the level of care I’ve received from various residential real estate brokers has varied widely, and I’ve been frequently disappointed about the general lack of professionalism in the industry. I look to braddock + purcell as expert residential real estate guides who’ll ensure that the process of selling my Chelsea loft is seamless, secure,
efficient and pain-free.
John Podesta, Apparel Industry Executive


When I learned I could reach out to the experienced talent of braddock + purcell at no additional cost, I was ecstatic. I was amazed that I was able to have complete, unfettered access to Paul Purcell, a residential real estate professional with outstanding credentials and background. For real estate brokers, mortgage brokers and real estate
attorneys, purchasing property is an everyday occurrence. braddock + purcell understand that for individual people, purchasing property is a huge decision with significant lifetime ramifications.
Kevin Molloy, Vice President, AXA Financial


If you’re thinking of buying or selling residential real estate in the New York City area, your first stop should be braddock + purcell. As your advocate, they provide clients with a value that is priceless: informed, intelligent, and unbiased information that streamlines the process and makes you feel like a real estate expert. Having used them for simultaneously selling and purchasing apartments, their business acumen and professional hand-holding
made both deals happen without a lot of stress. I can’t recommend their services enough and wouldn’t think of working without them in the future.
Ken Lustbader, Historic Preservation Consultant


Working with braddock + purcell was a real pleasure. b+p helped us find not just one, but various dream apartments, based on the location and neighborhood attributes we desired. They were equally crucial in helping us decide between them, and in making the right offer to ensure closing. We have recommended b + p to various friends who have had an equally positive experience. We intend to use braddock + purcell for our next home purchase.itle
Luis Alvarez, VP, global financial services firm


Working with braddock + purcell was a real pleasure. b+p helped us find not just one, but various dream apartments, based on the location and neighborhood attributes we desired. They were equally crucial in helping us decide between them, and in making the right offer to ensure closing. We have recommended b + p to various friends who have had an equally positive experience. We intend to use braddock + purcell for our next home purchase.
Sonia Garcia-Romero, VP, global financial services firm
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The Suburbs
We have the unique ability to help you navigate your move to any one of the 500 communities within a one-hour commute of New York City!
The Suburbs
We have the unique ability to help you navigate your move to any one of the 500 communities within a one-hour commute of New York City!