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Who We Are
Your Expert Real Estate Consultant

Paul Purcell

Paul Purcell
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Paul Purcell

I genuinely love what I do. There’s nothing more rewarding than helping people navigate one of life’s biggest decisions—buying or selling a home—with clarity, confidence, and care. Together with Kathy Braddock, I’ve built a business that delivers the kind of real estate experience everyone deserves: trustworthy, personalized, and expertly managed from start to finish.
 
We act as true advisors, not just deal facilitators. We guide our clients through every step and assemble customized teams—from top-tier agents to attorneys, mortgage experts, and financial professionals. And we do it all at no added cost. We call it "white glove service" because that’s what this industry should offer, but so often doesn’t.
 
Although I’ve lived in New York City for over 40 years, I still walk its streets with curiosity and admiration. I know the buildings, the blocks, the intricacies of co-ops and condos, and I love helping others understand them, too. I often call myself a real estate “junkie." My fascination extends far beyond Manhattan, across the tri-state area, and into nearly every major market in the country.
 
My real estate career began as a sales agent in 1985, after first starting out in marketing and advertising for one of the world's largest advertising agencies, Compton (now Saatchi and Saatchi). Since then, I’ve held senior leadership roles at some of the industry’s most iconic firms. I served as President, Managing Director, and COO at Douglas Elliman, and earlier as Director of Relocation and Corporate Development at The Corcoran Group under Barbara Corcoran. Kathy and I co-founded Rutenberg Realty and grew it into one of NYC’s largest firms.
 
In 2014, we launched the NYC office of William Raveis. Today, our focus is fully and passionately on what we do best: Braddock + Purcell, 24/7.

Contact Details

Email address [email protected]
Primary phone (917) 693-6643
Address 360 E 55th St New York NY, 10022
See What Our Clients Say

Testimonials

"Thank you, Braddock + Purcell! The real estate clients referred to us by Braddock + Purcell are always well-counseled and qualified, thus making my job and that of our sales associates much easier. This enables the home purchase or marketing process to move more efficiently, saving the clients both time and money. It’s indeed a pleasure to work with Braddock + Purcell."
"Thank you, Braddock + Purcell! The real estate clients referred to us by Braddock + Purcell are always well-counseled and qualified, thus making my job and that of our sales associates much easier. This enables the home purchase or marketing process to move more efficiently, saving the clients both time and money. It’s indeed a pleasure to work with Braddock + Purcell."
Louiza L.
"Braddock + Purcell provides a valuable service by educating buyers on the financial side of the home purchase process before they hit the street. Urging their clients to secure their financial passport by speaking to mortgage professionals before they begin their search makes perfect sense. It saves the client time and aggravation and makes them a smarter consumer."
"Braddock + Purcell provides a valuable service by educating buyers on the financial side of the home purchase process before they hit the street. Urging their clients to secure their financial passport by speaking to mortgage professionals before they begin their search makes perfect sense. It saves the client time and aggravation and makes them a smarter consumer."
Steven S.
"Being a part of Braddock + Purcell’s broker network is an honor. When a client is referred to us by b + p, we know they are well educated and aware of their needs and desires; Braddock + Purcell enables the home buying process to be successful and efficient for everyone involved."
"Being a part of Braddock + Purcell’s broker network is an honor. When a client is referred to us by b + p, we know they are well educated and aware of their needs and desires; Braddock + Purcell enables the home buying process to be successful and efficient for everyone involved."
Ruth C.
"Braddock + Purcell cuts to the chase efficiently, professionally, and expertly to match a property buyer or seller to their ideal residential broker. Braddock + Purcell clarifies clients’ needs by bringing an impartial voice to the table. The broker’s job becomes easier, and the entire buying or selling process becomes more efficient."
"Braddock + Purcell cuts to the chase efficiently, professionally, and expertly to match a property buyer or seller to their ideal residential broker. Braddock + Purcell clarifies clients’ needs by bringing an impartial voice to the table. The broker’s job becomes easier, and the entire buying or selling process becomes more efficient."
Robby B.
"It is invaluable to have Kathy and Paul available because buyers and sellers have a neutral third party to consult when evaluating their real estate alternatives. On the buy side, Kathy and Paul provide me with customers who are educated regarding the procedures followed for purchasing real estate in Manhattan. On the selling side, owners appreciate and understand the value they derive from being able to choose from pre-selected agents who focus on the type of property to be sold. One seller I represented said that the thought of finding the right agent to sell his loft was like navigating a minefield, and that b+p helped him choose the correct map."
"It is invaluable to have Kathy and Paul available because buyers and sellers have a neutral third party to consult when evaluating their real estate alternatives. On the buy side, Kathy and Paul provide me with customers who are educated regarding the procedures followed for purchasing real estate in Manhattan. On the selling side, owners appreciate and understand the value they derive from being able to choose from pre-selected agents who focus on the type of property to be sold. One seller I represented said that the thought of finding the right agent to sell his loft was like navigating a minefield, and that b+p helped him choose the correct map."
Glenn N.
"Kathy Braddock and Paul Purcell have brought something to the Manhattan Real Estate industry that has long been missing: Accountability. As consummate professionals with invaluable real estate experience, Paul and Kathy act as a liaison between buyer/seller and broker to assure that their clients' best interests are always at the forefront of the transaction. I believe that they are raising the bar in an industry that desperately needs an increase in professionalism and integrity. I have worked with their clients on both the buying and selling sides of the transaction. Open lines of communication and their real estate expertise have made working with Braddock + Purcell both a pleasure and a privilege."
"Kathy Braddock and Paul Purcell have brought something to the Manhattan Real Estate industry that has long been missing: Accountability. As consummate professionals with invaluable real estate experience, Paul and Kathy act as a liaison between buyer/seller and broker to assure that their clients' best interests are always at the forefront of the transaction. I believe that they are raising the bar in an industry that desperately needs an increase in professionalism and integrity. I have worked with their clients on both the buying and selling sides of the transaction. Open lines of communication and their real estate expertise have made working with Braddock + Purcell both a pleasure and a privilege."
Doug H.
"The prospect of our relocating to New York was a daunting one, particularly since I had never before lived in the U.S. We were put in touch with Braddock + Purcell, and our anxieties about finding somewhere to buy were immediately relieved. It was evident from the outset that in Kathy, we’d found someone who not only knows New York inside out but also knew how to find the kind of property we wanted in the most painless way. b + p put us in touch with efficient and charming brokers, took the time and trouble to help educate us about different areas of New York, and were very patient when we had a complete change of mind about which part of the city we wanted to be in. We live in London and thus had only a limited period of time in which to find a suitable apartment. We did so, however, in a matter of days, and we’re thrilled with our new place. It needs some work done on it, and Braddock + Purcell will supervise that too. Using Braddock + Purcell has saved us a great deal of time and trouble and has probably helped us avoid making a mistake about the location of our new home. I commend them most highly to anyone who contemplates using them."
"The prospect of our relocating to New York was a daunting one, particularly since I had never before lived in the U.S. We were put in touch with Braddock + Purcell, and our anxieties about finding somewhere to buy were immediately relieved. It was evident from the outset that in Kathy, we’d found someone who not only knows New York inside out but also knew how to find the kind of property we wanted in the most painless way. b + p put us in touch with efficient and charming brokers, took the time and trouble to help educate us about different areas of New York, and were very patient when we had a complete change of mind about which part of the city we wanted to be in. We live in London and thus had only a limited period of time in which to find a suitable apartment. We did so, however, in a matter of days, and we’re thrilled with our new place. It needs some work done on it, and Braddock + Purcell will supervise that too. Using Braddock + Purcell has saved us a great deal of time and trouble and has probably helped us avoid making a mistake about the location of our new home. I commend them most highly to anyone who contemplates using them."
Catrin T.
"As first-time buyers, we had little idea of what the process would be like and what steps we had to take to prepare for the most significant investment of our lives. Braddock + Purcell helped us understand what type of home our budget would allow and helped us identify which area of Long Island made the most sense to target. b + p immediately put us in contact with the best real estate agent in the area. Our search was quick, and because of the questions b + p asked in the initial consultation, the homes the agent showed were targeted and perfect! No waste of time at all! After 6 hours of looking, we made an offer on a home and it was accepted! The few months between making the offer and closing were difficult at times, but b + p was always available to answer questions regarding home financing and negotiating the purchase contract. My fiancé and I are grateful that we had someone as knowledgeable and thoughtful as Paul to help us through the process. We love the house and look forward to leaning on Braddock + Purcell for our next purchase!"
"As first-time buyers, we had little idea of what the process would be like and what steps we had to take to prepare for the most significant investment of our lives. Braddock + Purcell helped us understand what type of home our budget would allow and helped us identify which area of Long Island made the most sense to target. b + p immediately put us in contact with the best real estate agent in the area. Our search was quick, and because of the questions b + p asked in the initial consultation, the homes the agent showed were targeted and perfect! No waste of time at all! After 6 hours of looking, we made an offer on a home and it was accepted! The few months between making the offer and closing were difficult at times, but b + p was always available to answer questions regarding home financing and negotiating the purchase contract. My fiancé and I are grateful that we had someone as knowledgeable and thoughtful as Paul to help us through the process. We love the house and look forward to leaning on Braddock + Purcell for our next purchase!"
Jeff W.
"The process of valuing and selling our apartment was made all the more challenging by the fact that we had combined two apartments, and estimates on value varied widely. In addition to wanting to maximize the sale price, we also needed to handle the whole process efficiently and quickly, as we were soon relocating to California. Braddock + Purcell did a terrific job of bringing forward three highly qualified brokers, facilitating quality presentations, and then helping us sort through some of the conflicting guidance those brokers gave us. The final result: We were delighted with the service and recommend the firm highly."
"The process of valuing and selling our apartment was made all the more challenging by the fact that we had combined two apartments, and estimates on value varied widely. In addition to wanting to maximize the sale price, we also needed to handle the whole process efficiently and quickly, as we were soon relocating to California. Braddock + Purcell did a terrific job of bringing forward three highly qualified brokers, facilitating quality presentations, and then helping us sort through some of the conflicting guidance those brokers gave us. The final result: We were delighted with the service and recommend the firm highly."
Bob & Susan F.
"Faced with the daunting task of moving to NYC and coming to grips with the complexity of the Manhattan property market, the discovery of Braddock + Purcell was like finding a port in a storm. Their knowledge and experience of the market were invaluable, and they are genuinely interested in working out what is right for the client and then helping them through the process. Being a skeptical Brit (Scot), at first I was expecting to find a catch. There is none. This is truly an independent and impartial service that anyone looking to buy or rent property in NYC would be mad not to take advantage of. I cannot recommend them highly enough."
"Faced with the daunting task of moving to NYC and coming to grips with the complexity of the Manhattan property market, the discovery of Braddock + Purcell was like finding a port in a storm. Their knowledge and experience of the market were invaluable, and they are genuinely interested in working out what is right for the client and then helping them through the process. Being a skeptical Brit (Scot), at first I was expecting to find a catch. There is none. This is truly an independent and impartial service that anyone looking to buy or rent property in NYC would be mad not to take advantage of. I cannot recommend them highly enough."
Lynda L.
"Working with Braddock + Purcell was a real pleasure. b+p helped us find not just one, but various dream apartments, based on the location and neighborhood attributes we desired. They were equally crucial in helping us decide between them, and in making the right offer to ensure closing. We have recommended b + p to various friends who have had an equally positive experience. We intend to use Braddock + Purcell for our next home purchase."
"Working with Braddock + Purcell was a real pleasure. b+p helped us find not just one, but various dream apartments, based on the location and neighborhood attributes we desired. They were equally crucial in helping us decide between them, and in making the right offer to ensure closing. We have recommended b + p to various friends who have had an equally positive experience. We intend to use Braddock + Purcell for our next home purchase."
Luis A. & Sonia R.
"If you’re thinking of buying or selling residential real estate in the New York City area, your first stop should be Braddock + Purcell. As your advocate, they provide clients with a value that is priceless: informed, intelligent, and unbiased information that streamlines the process and makes you feel like a real estate expert. Having used them for simultaneously selling and purchasing apartments, their business acumen and professional hand-holding made both deals happen without a lot of stress. I can’t recommend their services enough and wouldn’t think of working without them in the future."
"If you’re thinking of buying or selling residential real estate in the New York City area, your first stop should be Braddock + Purcell. As your advocate, they provide clients with a value that is priceless: informed, intelligent, and unbiased information that streamlines the process and makes you feel like a real estate expert. Having used them for simultaneously selling and purchasing apartments, their business acumen and professional hand-holding made both deals happen without a lot of stress. I can’t recommend their services enough and wouldn’t think of working without them in the future."
Ken L.
"When I learned I could reach out to the experienced talent of Braddock + Purcell at no additional cost, I was ecstatic. I was amazed that I was able to have complete, unfettered access to Paul Purcell, a residential real estate professional with outstanding credentials and background. For real estate brokers, mortgage brokers, and real estate attorneys, purchasing property is an everyday occurrence. Braddock + Purcell understand that for individual people, purchasing property is a huge decision with significant lifetime ramifications."
"When I learned I could reach out to the experienced talent of Braddock + Purcell at no additional cost, I was ecstatic. I was amazed that I was able to have complete, unfettered access to Paul Purcell, a residential real estate professional with outstanding credentials and background. For real estate brokers, mortgage brokers, and real estate attorneys, purchasing property is an everyday occurrence. Braddock + Purcell understand that for individual people, purchasing property is a huge decision with significant lifetime ramifications."
Kevin M.
"The residential real estate industry can be enormously frustrating to the consumer. In my lifetime, the level of care I’ve received from various residential real estate brokers has varied widely, and I’ve been frequently disappointed about the general lack of professionalism in the industry. I look to Braddock + Purcell as expert residential real estate guides who’ll ensure that the process of selling my Chelsea loft is seamless, secure, efficient, and pain-free."
"The residential real estate industry can be enormously frustrating to the consumer. In my lifetime, the level of care I’ve received from various residential real estate brokers has varied widely, and I’ve been frequently disappointed about the general lack of professionalism in the industry. I look to Braddock + Purcell as expert residential real estate guides who’ll ensure that the process of selling my Chelsea loft is seamless, secure, efficient, and pain-free."
John P.
"Having just used the services of Braddock + Purcell, I can’t say enough about the help they provided me throughout the entire process of my apartment purchase in Manhattan. From our initial conversation where Braddock + Purcell gave me a comprehensive overview of the real estate market in NYC, to recommending a fantastic broker, to asking all of the questions I didn’t know to ask in my first walk, b + p has been my primary source of reliable information and trustworthy advice. Frankly, they were an invaluable resource, and I strongly recommend that anyone looking at a potential purchase of property within NYC give b + p a call. They were simply fantastic!"
"Having just used the services of Braddock + Purcell, I can’t say enough about the help they provided me throughout the entire process of my apartment purchase in Manhattan. From our initial conversation where Braddock + Purcell gave me a comprehensive overview of the real estate market in NYC, to recommending a fantastic broker, to asking all of the questions I didn’t know to ask in my first walk, b + p has been my primary source of reliable information and trustworthy advice. Frankly, they were an invaluable resource, and I strongly recommend that anyone looking at a potential purchase of property within NYC give b + p a call. They were simply fantastic!"
Greg P.
"The service we have received from Braddock + Purcell has been top class throughout the process. The decision not to buy is as significant as to buy, and you have provided objective, helpful advice all along. We have enjoyed meeting each of the contacts you have put us in touch with, and you were well tuned in to our needs. We will certainly be passing on strong recommendations to others that we speak to about real estate investing."
"The service we have received from Braddock + Purcell has been top class throughout the process. The decision not to buy is as significant as to buy, and you have provided objective, helpful advice all along. We have enjoyed meeting each of the contacts you have put us in touch with, and you were well tuned in to our needs. We will certainly be passing on strong recommendations to others that we speak to about real estate investing."
Paul C.
"I want only the best for my financial services clients. When I refer clients to Braddock + Purcell, I know that they won’t be subjected to a hard sell or be subtly coerced to rent or purchase property that’s not really right for them. What’s best for the real estate broker is not always right for the client, and Braddock + Purcell’s business platform mandates unequivocally honest real estate counsel 100% of the time."
"I want only the best for my financial services clients. When I refer clients to Braddock + Purcell, I know that they won’t be subjected to a hard sell or be subtly coerced to rent or purchase property that’s not really right for them. What’s best for the real estate broker is not always right for the client, and Braddock + Purcell’s business platform mandates unequivocally honest real estate counsel 100% of the time."
Robert B.
"Working with Braddock + Purcell means that UPS now has its own personal real estate manager for our 5000+ local employees. At no cost to the corporate partner, Braddock + Purcell matches our employees - home sellers, buyers, and renters - with the right real estate agents and other service providers. People looking to rent or buy homes in New York or the tri-state area gain immeasurably from the wise counsel of Braddock + Purcell."
"Working with Braddock + Purcell means that UPS now has its own personal real estate manager for our 5000+ local employees. At no cost to the corporate partner, Braddock + Purcell matches our employees - home sellers, buyers, and renters - with the right real estate agents and other service providers. People looking to rent or buy homes in New York or the tri-state area gain immeasurably from the wise counsel of Braddock + Purcell."
Lamar S.
"We’re excited to begin a relationship with the residential real estate consulting firm of Braddock + Purcell. b + p conducted a day of on-site consultations in the New York City office of BCG. The response was extremely positive, and many of our colleagues are taking advantage of their expertise."
"We’re excited to begin a relationship with the residential real estate consulting firm of Braddock + Purcell. b + p conducted a day of on-site consultations in the New York City office of BCG. The response was extremely positive, and many of our colleagues are taking advantage of their expertise."
Stephanie G.
"Braddock + Purcell has been an extremely responsive partner. Employees who have used their services have been delighted. Time Inc. is thrilled to be able to offer Braddock + Purcell’s services as a benefit to our employees."
"Braddock + Purcell has been an extremely responsive partner. Employees who have used their services have been delighted. Time Inc. is thrilled to be able to offer Braddock + Purcell’s services as a benefit to our employees."
Eileen M.

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